Rodeo drive is located in Beverly Hills and is included in the so-called golden trio, which comprises several avenues: Santa Monica, Wilshire and Crest drive. The most extravagant and famous boutiques of the most popular trends are situated there. Therefore, the avenue is called as the most high-priced on the earth.
Rodeo drive embodies the existence of fashion, because there are dozens or even hundreds of stores. There one can find the collections of such fashion designers as Christian Dior, Dolce and Gabbana, Gucci, Hugo Boss, Prada, Calvin Klein, Tiffany & Co., Ralph Lauren, Versace, Yves Saint-Laurent and many others.
The luxury avenue is famous for the fact that the movie “Pretty woman” was shot on its territory. And exactly in those stores Julia Roberts bought her outfits. Several scenes from that popular movie were filmed in the hotel “The Regent Beverly Wilshire”.
In general, this street is made in an unusual way, where boulevards are arranged in order, then randomly moving in the direction of the Ocean. Later, the street was widened with a small cross, called “via Rodeo”, and two businessmen, who built it for 120 million dollars, now get a huge profit.
Boutiques of this street are always full of famous Hollywood actors and therefore visitors of the store should know the local dress code beforehand. Now even poorly dressed man can just be driven out of the shop, showing him direction to the beach. And some boutiques are taking buyers only by appointment and hire qualified consultants by this time. Such shops include boutique Bijan, named after its owner and customers spend not less than 100 thousand dollars in one parish, because even the cost of regular socks is not less than 50 dollars. That’s why many tourists passing through this street, may not enter the stores, just consider showcases.
Frequent visitors to the shops on Rodeo drive recommend visiting them in December. It was during this period, they represent a wide range of unique decorative items that can be found only there. Boutiques are not working on Saturday and Sunday.